PERSPECTIVE:

On the edge, just outside the line: it’s fierce. In this state of mind, fear is forbidden; Vision and the sixth sense become vital as it is critical to balance the increased level of intensity. Agility • Perseverance • Intelligence: welcome to the Institution of Speed.

THERE ARE NO STRAIGHT LINES IN PHYSICS:

In a few hours, everything will be hot. Engines will ignite, the rubber will melt into the asphalt, and adrenaline will chase itself. But right now, the track is still, the wind cool, and we can only imagine what’s to come.

IT’S INTENSE: yes, your heart may skip a beat with the suspense and anticipation of what’s happening.

The engine is always a little louder than you might think. The track is always just a touch faster than you imagined. Whatever you’re expecting, reality will bring you to your knees. Because the future is unknown, and when you’re on the race track, it’ll pass you by before you can say ‘GO.’

Beyond Brilliant

Agility • Perseverance • Intelligence: welcome to the Institution of Speed.

DOMINANT

Grab-a-Gear

Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self expression and, above all, attitude.

LIFESTYLE

100 percent ALL-IN

Adrenaline • Driven • Experience Buckle In: you’re driving

TRACKSIDE

FRAME OF MIND:

Fear triggers the fight-or-flight response, fueled by adrenaline, which, as it turns out, is chemically related to amphetamines. Granted, it’s a very different kind of high for race car drivers: not a mellow, floaty “my spirit is one with the universe” high, but a jittery, revved-up “shit’s about to get real” kind of high. Endorphins are like great downers, but adrenaline is uppers all the way. And it’s just as addictive. Don’t believe me? Go ask anyone who has ever been buckled into a race car at 180MPH: it’s completely intoxicating. Why? Well, it’s simple: in a race car, you can’t be sorta, kinda, more or less: you have to be 100 percent ALL-IN!

DRIVEN INGENUITY:
The Physics of Motion = Speed, Velocity, and Acceleration

Car control. Great drivers push the car to the limits to find that extra 1/2 mph in a turn. Great car control let’s the driver confidently get the car out to the edge, knowing that if it goes a little past they can almost certainly rein it back in. At the highest levels of competition, the differences between a race winner and 2nd or 3rd can be seen in almost infinitely small differences. The thrill of racing is not the speed but the feeling of driving on the edge. The first time in the car, you think: “Oh my God, this speed is crazy.” But after five laps, it becomes natural; you’ll find a rhythm, a cadence. It is more about driving so close to perfection and getting perfection out of the car. It’s exciting to know you have taken a corner better than anybody else on the track: it’s a rush, and make no mistake, at the Race Track it’s all about the thrill of the chase. A cacophony of sights, sounds, and smells: with the demeanor of a stalking cheetah preying down on its kill.

Momentum. Rhys Millen felt it was essential to learn to go fast; you must start in an underpowered car. Drivers who come up in high-performance cars like Corvettes or Porsches frequently miss the opportunity to learn how to carry speed through a turn. Drivers who come up from series like IMSA•GTD or Formula 3 learn quickly that every mph they lose from over-braking or scrubbing speed in a turn will take forever to regain. For example, turn 5 at Laguna Seca starts a long uphill series to the Corkscrew: every bit of speed you drop braking for T5 is super hard to regain climbing up that hill. Carrying speed is crucial. Say driver 1 can take T5 .5 mph faster than driver 2. That .5 mph equals a faster top speed on the subsequent straight. Suppose again that that tiny advantage equates to 0.10 sec/lap advantage. Over a 10 lap race that’s 1 sec; over a 50 lap race that’s 5 sec. A 5-sec advantage is immense.

Where to pass. Turns 3A and 3B at Pacific Raceways (Seattle) are extremely tight; they are joined by a tiny straight, and 3A is preceded by a steep downhill and 3B by a long flat-out section. Johnny O’Connell routinely used to get inside on the downhill into 3A and late brakes to overtake. Anywhere else this would be a failure because O’Connell had to throw away the correct line through the turn after late-braking from off the racing line. But, the subsequent section before the 2nd half of the turn complex was too short for a re-pass by the car Johnny just passed. That let O’Connell take the optimum line through the 2nd part onto the long segment that followed. Example 2: T1/T2 at the old Phoenix Int’l Raceway. T1 was the left-hander off the banking into the infield. It exited onto a long sweeping, decreasing radius left-hander. However, the outside of the road was off-camber, which meant if you followed the “normal” line exiting T1 (getting off to the right of the track to set up for the left-hand T2) the off-camber section would make it hard to get through T2. Darren Law would stay inside and let the car in front of him take the sucker bait to go wide to the right, then he would find himself in an off-camber area and unable to catch D.Law through the turn. That was usually good for at least one car per lap.

Psychology. When Jordan Taylor passed another driver in the same class (so a position pass), Taylor made it a point to drive as furiously as possible to put immediate distance between himself and that other car. The point was two-fold: first of course was to get some distance to make it harder for the other car to repass him. But secondly, Jordan wanted that driver to think he was uncatchable. Taylor wanted his or her experience of being passed by him to be a car going blindingly fast and leaving them in the aftermath. Establishing in his or her mind that Jordan was a superior driver and that there was no way they could possibly do anything about it. Taylor would state: play by the rules, but be ferocious.

WHAT'S IT LIKE DRIVING A REAL RACE CAR:
It has been described as playing chess strapped to a paint shaker in a sauna.

It’s hard to think this would be attractive but make no mistake; it’s incredibly alluring to the chosen few. This description is valid in many ways, but depending on your experience and skill level, the sensation changes to, in its supreme state, one of transcendence, in which the machine disappears from your consciousness and hands and feet become the invaluable sensors, allowing you to feel every contour and texture of the road beneath. This transcendent state is mysterious and occurs only when humans and machines operate in ultimate harmony. Strive to be a warrior and a scholar, be forged in fire and tempered by knowledge. If not, you will lack the courage to fight for the win.

The first time one drives a race car, the sense of speed and the magnitude of forces under your control is psychotic: and then you start to go faster. In the mission for greater speed, the requirement of mental composure and the need for accurate perception of space and time, distance and acceleration, becomes your existential challenge. As the limits of the machine to accelerate in each direction are explored and understood more fully, awe fades and is replaced by the satisfaction of control. We compare driving a race car at speed to walking a tight rope of variable width. The faster you go, the closer to the physical limit, the narrower the rope. It is truly a balancing act and one with severe consequences.

Once you become competent in driving a race car, you can start the chess game against multiple opponents in a race. Many people dream of doing it, but far fewer try and everyone who does says it’s more complicated than they imagined. But once you’ve felt the dominance, it’s in your blood forever. In this game of competition, it’s about attitude and a way of thinking. The rules are straightforward: get them unhinged…if they’re threatened: Now! Apply Pressure!

PERFORMANCE PUZZLE

A SENSATIONAL EXPERIENCE IS WHAT WE STRIVE TO
BRING OUR OUR CLIENTELE. NO DETAIL IS TOO SMALL.

Coffee & Croissants

Enjoy a luscious croissant together with the perfect cup of coffee or espresso from our trackside barista.

Resorts & Accommodations

Relax, we are your Corporate Concierge Service to the finest in first-class resorts and accommodations.

Catering & Cuisine

With a wide array of mouth-water delicatessen. Choosing the ideal catering service will ensure the success of your event.

Fine Wine & Dining

We can facilitate an extraordinary gourmet experience and fine wine or venture into culinary dropout fun: cold beer and classic food done right.

Shuttle & Transportation

We can organize transportation that includes professional drivers to shuttle your group to and from every stop on your Racing-Red itinerary.

Photography & Video

Because life’s moments are meant to be captured, we will have our professional staff trackside with video and photography during your event.

LET'S DANCE:

Racing-Red philosophy is simple: being at a race track and racing is a healthy and positive expression of our human nature. We’re competitive; we’re physical; we’re drawn to challenges. We like to achieve things on a personal level, and yes, we like being part of a team that shares a passion and a common goal.

During a race, the mental background noise of ordinary life, the static that chatters along in the everyday consciousness, is muted, the racer fuses with the car, and the craft of driving is absorbed entirely in the slow-motion passage of the seconds. Racing can offer a taste of the intense states experienced by meditators and mystics. The experience, some drivers say, can be highly addictive. When you can stop, you don’t want to, and when you want to stop, you can’t. That’s addiction. So take a deep breath; it’s okay to be scared; being scared means, you’re about to do something extremely intense.

PASSION IS PASSION:

“Racing is a great obsession to which one must sacrifice everything, without resistance, without hesitation.” As an expression of why motorsport is magical, this quote from Enzo Ferrari is why those that chase dominance in the battleground of champions. It’s desire. Dedication. The raw heat of competition. It’s about the human spirit, and it’s about their machines. And oh, how we love their machines— they are the prism through which we see the sport, the focal point of our serenity and balance as we thirst for racing fuel in the air. It’s the sense of purpose they convey, the purity of design, and, yes, intriguing and captivating are the liveries that reign in the perfection of color.

Or, at a base level, it’s all about the speed and noise. And why, of course, speed and noise wear the crown. Whether it’s a Porsche 956 at full force in fifth on the Mulsanne or Senna’s McLaren MP4/4 ferocious turbocharged Honda V6 screaming at over 12,000 RPM as it dominated F1. Audi’s R18 that ruled 13 times in 15 years, crackling and popping its way through a forest, or a roaring Ferrari naturally-aspirated V12, thriving in perfect tune with the throttle wide open, or the thundering V8 of Corvette Racing C7-R that brought home the victory leaping kerbs flat out at the 24hrs of Le Mans. We hold this sacred as the warriors that speak to us with supremacy.

They make us want to cheer at the sheer perfection of the moment, the artistry of the driver, and the motion of the car in a blur. This is what racing and racing cars do for us: they make us glad to be alive, to ache to be there, to have that experience. We all want to be Ayrton, don’t we blistering through the streets of Monaco.

Join our team trackside.

Testimonials

It changes from track-to-track, but when you are behind someone, you know after a few laps where they are weaker and stronger around the lap. You try to position yourself in the best possible way to attack them at a point they don't expect or at the point that they are just not as strong as you. That's how you try to get past.

Max Verstappen – 2X World Champion

These things bring you to reality as to how fragile you are; at the same moment you are doing something that nobody else is able to do. The same moment that you are seen as the best, the fastest and somebody that cannot be touched, you are enormously fragile.

Ayrton Senna – 3X World Champion

I don't know driving in another way which isn't risky. Each one has to improve himself. Each driver has its limit. My limit is a little bit further than other's.